About company

Medika Inc. is a market leader and the oldest wholesale drug company in Croatia which represents a strong everyday connection between more then 460 suppliers and 4200 buyers throughout Croatia. For more then nine decades now, Medika has been successful in establishing their market position thanks to their quality, availability and effective communication.

The basic activities of the Medika are sales, warehousing and distribution of human and veterinary drugs, medical equipment and supplies, dietetic, cosmetic, hygienic, dental and other products. Company's headquarters are in Zagreb while warehouses and distributions centers are settled in four major cities in Croatia: Zagreb, Osijek, Rijeka and Split.

Business problem

Medika maintains contact with more then 5000 business subjects on a daily basis and their mobile team in detouring each of the clients and buyers on a regular basis. With so many active business subjects and more then 20000 products and 7 million items delivered each year, Medika has set its priority task - minimize the time needed from order to delivery and to complete every delivery in most reliable way.

In order to achieve its objectives and ensure their clients' satisfaction, Medika recognized the need for a single solution that would enhance performance both of their back-office employees and their mobile teams on the field.

Aside of distribution of products, Medika has a team of professional associates who are educated to provide clients and buyers with professional support and advice on the site. Their job is to:

• supply clients with fresh and accurate information on products,
• give presentations and consultations to their pharmacists,
• monitor the implementation of client's contract duties,
• keep record of every activity been done on the site,
• sell products from Medika's assortment,
• forward collected orders to the back-office users,
• create photo documentation of product shelves and
• tag every photo for it would be retrieved with ease.

 

Salespod Solution

Medika has recognized Salespod to be a strong partner that is able to fulfill all these requirements and solve their problems with a unique sales force automation solution. What they expected from Salespod solution was to help their back-office users and mobile teams perform tasks easier and significantly speed-up information flow and precision in work. What they didn't expected from Salespod was that it will help them reach 20% larger sales volume at the end of the year.

Professional associates of Medika use Salespod solution as their personal assistant in work. A large variety of Salespod features allows them to:

• access accurate and up to date information on clients, products and prices,
• communicate and keep record of every conversation with sales managers using collaboration tools - text messaging and billboard notices,
• take photos of products shelves, promotional materials and other points of interest,
• tag every photo according to some specific values and sent them to back-office users,
• create multiple types of purchase orders on the spot,
  
• collect data using customized forms.

 

Back office users have instant access to all the data mobile workers create on the field. Salespod web application allows them to:

• Fetch every order, photo, forms, message and note in real time,
• Write a comment on every document sent from the field,
• Have live communication with their mobile workers without picking up the phone,
• Post news and notes on mobile workers' mobile devices using billboard notices,
• Track GEO position of work done.

 Benefits gained with Salespod

• 20% larger sales volume at the end of the year,
• significantly speed-up information flow,
• considerably reduced errors in work.

 

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