L'Oreal Adria relies on Salespod each day for streamlining its field work operations and providing its managers valuable data from the field in real time. With Salespod, L'Oreal enjoys superior control over its distribution and the system elegantly displays a broad range of crucial information that the French multinational requires for improving its decision making process.

About company

L'Oréal is the world's largest cosmetics and beauty company with head office in the Paris. L'Oreal employs more then 64,600 people in 130 countries and carries 23 world known brands.
In Croatia, L'Oreal is present since 2002 under company L'Oreal Adria which sells and promotes 16 brands throughout Croatia, Slovenia, BiH and Albania. L'Oreal Adria employees 133 people and outsources the distribution component of its supply chain to a network of independent firms who concurrently distribute L'Oreal brands as well as other labels they distribute.

Business challenge faced

A large number of distributors in the network, spread over thousands of sales locations in four countries were resulting in congestion in the transmission of information and were slowing down overall sales process.
L'Oreal Adria sought for a sales force automation solution that would solve these problems and give them better insight into distribution of L'Oreal products from Matrix brand. In the same time they were looking for a way to:

• strengthen their relationships with end-users,
  
• track all sales operations in real time and
  
• provide top-managers from Zagreb and Paris with a Top-view report.

Consequently, what they needed was a cloud solution that would simultaneously fulfill their own requirements, as well as the requirements of distributors and their sales representative.

Salespod Solution

Salespod proved to be the best solution for their requirements because it addressed all their needs right from the start. Salespod solution allows every distributor to have their own Salespod environment with L'Oreal products and private data which is not visible to central L'Oreal managers. This way L'Oreal managers can have real time Top-view of the distribution of L'Oreal brand while they don't have access to private data of every distributor.
Besides ordering, L'Oreal also uses the following Salespod features:

• Loyalty program,
• User education forms,
• Complementary products distribution monitoring,
• Marketing materials distribution monitoring,
• Distributor's warehouses (sell in - sell out) monitoring,
• Client visit monitoring,
• Integration with SAP,
• Senior-management-level analytics.

Benefits gained with Salespod

• Managers have real time insight into all sales activities in Croatia, Slovenia, BiH and Albania,
• Larger sales volume reached,
• Increased productivity in all distributors teams,
• Response time to all events happening reduced to a minimum.

 

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