Keune's use of Salespod illustrates how companies can enhance their supply chain management processes and speed up overall sales process on the field. Salespod collaboration tools and real time coverage of field operations have enabled back office users to make significantly less phone calls and meetings while sales reps on the field can now concentrate more on building relations with clients.

Company

Located in Soest, Netherlands, Keune Haircosmetics is an independent family owned producer of hair care products for a professional hairstylists where it was established in 1922 by Jan Keune. Today, Keune is present worldwide and hairstylist in more than 60 countries are using the professional hair care products in their salons.

Keune Haircosmetics are currently present in Croatia under the name Keune Adriatic ltd. and they are one of the leaders in haircosmetics in Croatia.

Business challenge

Regardless the strong position hekd in haircosmetic market in Croatia, Keune Adriatic had a desire to:

• improve their sales reps' effectiveness,
• make considerable speeds up in supply chains process and
• make savings on the distribution of products.

In order to reach these goals, they needed a strong partner that could turn these desires into a reality.

Fortunately, Keune was strongly aware of the importance of sales force automation in sales industry so they striven right from the start for a reliable cloud and mobile solution that would satisfy all their requirements and make significant improvements in the overall sales and supply chain process.

Before implementing Salespod, Keune's sales representatives were:using their phones to check stock inventory and establish connection with back office users. All orders were filled out manually and were delivered in the office personally after every visit tour. This practice was very time consuming both for sales representatives and back office users since they needed to retype every order in ERP system manually, prepare and forward orders to the warehouse and have uncounted phone and email conversations.

Since this practice was significantly slowing down overall sales and supply chain process Keune decided to address to Salespod to find the solution for their needs.

Solution found

Salespod solution for mobile workforce and back office managers consists of two firmly connected and constantly synchronized parts: web application for back office user and warehouse operators and mobile application for sales reps.

Every document sent from the field is instantly procurable to back office users ad ready for further use and analysis.
Furthermore, every event made on the field (order, discount, photo, form, message...) holds information about its GEO position where it was made so back office users can track their sales reps' operations in real time and make comment on every event. The communication between Keune's sales reps and back office managers is held in real time without picking up the phone.

On the other hand, all orders received in back office are automatically synchronized with Keune's ERP system, forwarded and printed at the warehouse and once printed, the goods can be packed into parcels and shipped. All orders received before 2 PM are processed immediately and outsourced to an independent shipping company.

Benefits gained with Salespod

• significantly larger sales volumes,
• stronger collaborate between team members,
• minimized need to call customers to modify an order based on changes in product availability,
• improved responsiveness of back office users,
• better results of the whole sales team,
• improved employee satisfaction.

 

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